How to set an outcome
An outcome is a business result with a £ price tag. If you can't price it, it isn't an outcome, it's a wish.
Why it matters
Outcomes are the only thing in Tenhaw that can carry a target value, and every epic ladders up to one. If outcomes are vague ("improve onboarding"), every epic underneath is vague too. If they're priced ("lift week-one activation by 8 points, worth £180k ARR"), the whole chain stays honest.
Step by step
- Name the result, not the activity. "Cut signup churn 30%", not "redesign signup".
- Attach a target value in currency. Use a one-line model: traffic × conversion lift × LTV. Show your working in the description.
- Pick a KPI and a target number. One metric, one threshold, one date by which it must be hit.
- Assign one accountable owner. Not a team, one human name. They get the weekly Coach briefing.
- Move it through the lifecycle deliberately. Idea → Exploring (validate the model) → Ready for Review (peer review) → Committed (now it's real).
- Don't commit if value gap math fails. If you can't see how the planned epics will cover the target, don't commit yet.
What good looks like
- Title is a result, not a project name
- Target value in currency, with workings shown
- One KPI, one number, one date
- One named owner
- Calibration headroom built in (plan more than the target if you historically realise less)
How Tenhaw runs this
Outcomes in Tenhaw carry the £ target, KPI block and owner as required fields. The Backlog Curator agent QCs your draft before commit, and the Outcome Coach mails the owner a weekly briefing: one win, one risk, one decision needed.
- Tenhaw Outcomes board
- Tenhaw Backlog Curator AI agent
- Tenhaw value rollup
- Tenhaw Outcome Coach
In Tenhaw → Outcomes board → New outcome. The Backlog Curator agent will check your work and flag missing fields before you commit.
Run this in your team
The Tenhaw product enforces every rule in this playbook so it doesn't sit on a wiki gathering dust. Try Tenhaw or book a working session with the founder.